A car is a highly emotional object, so finding that balance is essential in the design process. A well designed car is not only aimed to display beauty nor to be exclusively functionality-driven. The definition of "Design" is actually that balance of both aesthetics and functionality, that sweet spot where art and engineering meet. How do you balance aesthetic and functionality in your designs? Nowadays it is really easy to get a constant flow of data from all these environments though social media.īut it is also really important for us too to be in real contact with colleagues on other car companies, understanding what competitors are developing, networking and attending conferences and relevant events (classic car gatherings, tech fairs, supplier visits etc.).Īll of these factors inspire us and feed into our design process. We are all passionate about technology, arts, digital art, music, cinema, photography, racing and other means of transportation. How do you keep updated with latest trends and technological advances?Īll designers are usually very much aware of what is going on in the design world, not only automotive but also fashion design, shoes and snickers design. Those sketches then become digital illustrations and later 3D models used for the actual development of the vehicle towards production parts. In parallel of these activities, the design team sketches intensively themes, proposals, ideas that would feed into the packaging and further on into the features and details of the whole vehicle, always considering the brand DNA, the story telling, the user's experience, the sales and marketing inputs. For example pushing an engine as low as possible for better weight distribution and also for a lower roof line, pushing the size of wheels to enhance the stance of the car on the road, the length of overhangs and wheel base etc. The designers start early on impacting on how the vehicle is being packaged communicating closely with the engineering team, making sure that the proportions of the vehicle are correct from the get-go while covering all performance needs. There is a defined set of requirements that we need to cover (segment, customer target, amount of occupants, powertrain set up, features needed, design direction etc.). What’s the process to start a design from scratch?Įvery vehicle yet to be designed starts with a brief. The user has full control on the powertrain through the bespoke knobs on the dashboard, one of the many advantages that an EV powertrain offers, full flexibility and brutal torque. There is nothing yet that comes close to the Nevera's figures, specially acceleration and top speed, while offering decent luggage space, practicality, amazing user interfaces, and so much customizability, not only on premium materials and finishes but actually on how the powertrain behaves, how the vehicle drives. Many competitors are still trying to pull it off, many already failed, but we managed to design, manufacture and deliver globally the first full electric hyper car that is raising the performance bar in an unprecedented way. The Nevera is a pioneer in a yet un-explored segment, Electric Hyper Car segment. What sets it apart from other high-performance cars? Your latest model, the Rimac Nevera, has generated a lot of excitement in the industry. Thanks to them I also found my way towards Italy to study my Masters in Car Design in Torino.Ī car is one of the most complex products that can be designed, so challenging on so many levels, such a complete industrial object blending art and technique, ergonomics and safety, materials and structures, aesthetics and functions, comfort and performance, aerodynamics and vehicle dynamics, user experience and interactions. They guided me towards car design literature, methods, skills and history. I had teachers and mentors who had worked in the automotive design industry in Europe, I did some car sketching courses with them and from then on it was a no brainer, had to target my design scope only on cars. My passion for automotive design started around mid way through my Industrial Design bachelor degree studies in FADU-UBA, the best University in Buenos Aires, Argentina, where I moved from my birth place (Quito - Ecuador). So, join us, as we take a moment to get to know Ignacio as he takes us through and reveals the trade secrets of what it takes to truly put the “hyper” in hyper car. The interior of each car also needs to be carefully designed and engineered to strike a balance between form, function, and emotions. As we celebrate the launch of the Rimac Nevera in Asphalt 9, we’re joined by a very special individual: Ignacio Martinez, Chief Interior Designer and Head of the Bugatti-Rimac Zagreb Studio.īeing at the forefront of the electric revolution in hyper cars, Rimac also understands that it’s not only the powertrain that makes a hyper car but the entire package.
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